Vines and olive trees have existed in the municipality for many years. When the village was founded in 1770, planting tasks started again but they lost the majority of their plantations in the 19th century due to the phylloxera plague. Dry stone walls still stand today from those plantations.
Vineyards continue to be fully active there, through small-scale farmers who work their plantations according to traditional methods and the company Cavas Castillo de Perelada, S.A., which has a large area of vine plantations and that enjoys widespread international renown. The typical grape variety in the village is muscatel.
The municipality of Colera has six beaches: Rovellada cove, Platja d’en Goixa or dels Morts beach, Carbassó beach, Garbet beach, Les Assutzenes beach and El Borró nudist beach.